Other cameras are available. Canon, for instance, touts its line of lightweight Cinema EOS models.
"The key challenge for Inditex is continuing to be relevant in a fashion world that continues to get faster and cheaper," says William Woods, European retail analyst for Bernstein.Not only are mainstream rivals like H&M, Mango and Uniqlo trying to catch up, the market has been disrupted by Shein and Temu.
Shein racked up $38bn in global sales last year, just a whisker behind Inditex.Asked how much of a threat Shein and Temu's success poses to Zara, Mr Maceiras stresses that its business model doesn't rely on price."Of course, we are looking at providing our customers our products at an affordable price. But for us, it's critical to provide customers fashion that should be inspirational, with quality, creativity and sustainable."
Zara has come a long way since its founder Amancio Ortega started the business.The company is still majority-owned by his family and his daughter Marta is now chairwoman of the group.
Now aged 89, Mr Ortega remains famously reclusive but still pops in, according to Mr Maceiras.
"He's a presence, a physical or moral presence, absolutely every day."For Mr Edeh, the grief over the loss of his sister is still raw.
"She stepped up to become our anchor and backbone because we lost our parents when we were growing up," he says."In my lone time, when she crosses my mind. I cry bitterly."
TikTok users are selling food without listing allergen information, the BBC has found.Listings on TikTok Shop show people selling snacks and sweets without highlighting they contain one of the 14 main allergens that UK businesses are legally required to declare.